Sport business in the global marketplace

Westerbeek, Hans and Smith, Aaron 2003, Sport business in the global marketplace, Palgrave Macmillan, Hampshire.

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Title Sport business in the global marketplace
Author(s) Westerbeek, Hans
Smith, Aaron
Publication date 2003
Total pages xiv, 240 p.
Publisher Palgrave Macmillan
Place of Publication Hampshire
Keyword(s) Sports -- Economic aspects
Sports -- Marketing
Globalization -- Economic aspects
Notes Contents: Ch. 1. S-commerce: Facing the Future of Sport Business -- Ch. 2. Bums on Seats: The Social Phenomenon of Sport -- Ch. 3. Putting Sport on the Map: The Structure of Global Sport -- Ch. 4. Business or Pleasure: The Commercialisation of Sport -- Ch. 5. Self-Service: Sport and the Services Economy -- Ch. 6. In the Spider's Web: The Internet and Competitive Advantage in Global Sport -- Ch. 7. Speaking in Tongues: Global Sport Marketing across Cultures -- Ch. 8. Sport Trek: Future Sport Business in the Global Marketplace -- Epilogue: Brilliant Orange Finally Go all the Way!
ISBN 140390300X
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category A1 Books - authored - research
Copyright notice ©2003, Palgrave Macmillan
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