The challenge of trust and `guanxi` in Asian e-commerce
Corbitt, Brian and Thanasankit, Theerasak 2001, The challenge of trust and `guanxi` in Asian e-commerce, in E-commerce diffusion : strategies and challenges, Heidelberg, Heidelberg, Vic., pp.141-158.
Title
The challenge of trust and `guanxi` in Asian e-commerce