Trust in B2C e-commerce : the New Zealand Maori internet shopper

Peszynski, Konrad J. 2003, Trust in B2C e-commerce : the New Zealand Maori internet shopper. In Thanasankit, Theerasak (ed), E-commerce and cultural values, Idea Group, Hershey, Pa., pp.169-198, doi: 10.4018/978-1-59140-056-1.ch008.

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Title Trust in B2C e-commerce : the New Zealand Maori internet shopper
Author(s) Peszynski, Konrad J.
Title of book E-commerce and cultural values
Editor(s) Thanasankit, Theerasak
Publication date 2003
Chapter number 8
Total chapters 12
Start page 169
End page 198
Total pages 30
Publisher Idea Group
Place of Publication Hershey, Pa.
Summary This chapter identifies relevant factors of Maori trust in terms of encouraging online shopping of B2C e-commerce by Maori in New Zealand. The concepts of trust, risk and reputation are used to explore the uptake of Internet shopping in a B2C context by Maori, a minority-but significant-racial group, in New Zealand. Reputation and adoption of e-commerce in Maori culture emanates from family and tribe, typically by word of mouth. This chapter suggests that specific cultures like the Maori have different elements in their trust of e-commerce, which needs to be addressed to encourage broader use.
ISBN 1591400562
Language eng
DOI 10.4018/978-1-59140-056-1.ch008
Field of Research 080606 Global Information Systems
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2003, Idea Group Inc.
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Document type: Book Chapter
Collection: School of Information and Business Analytics
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