Small businesses as social formations : diverse rationalities in the context of e-business adoption

Castleman, Tanya 2004, Small businesses as social formations : diverse rationalities in the context of e-business adoption, in Electronic commerce in small to medium-sized enterprises : frameworks, issues and implications, Idea Group Publishing, Hershey, Pa., pp.31-51.


Title Small businesses as social formations : diverse rationalities in the context of e-business adoption
Author(s) Castleman, Tanya
Title of book Electronic commerce in small to medium-sized enterprises : frameworks, issues and implications
Editor(s) Al-Qirim, Nabeel A. Y.
Publication date 2004
Chapter number 3
Total chapters 20
Start page 31
End page 51
Total pages 21
Publisher Idea Group Publishing
Place of Publication Hershey, Pa.
Keyword(s) Australia
awareness raising
community
diverse rationalities
e-business adoption
e-commerce
economic Behavior
economic rationality
electronic business
family dynamics
instrumental rationality
rationalities
relationships
small business
social
Summary Small-business adoption of electronic business has been analyzed largely in conventional business terms such as benefits and costs, returns on investment, and competitive advantage. While these factors are important, small businesses are also embedded in social contexts which shape the rationalities with which they approach e-business. These rationalities are different from those that characterize larger businesses. They involve personal relationships, social esteem, lifestyle issues, and family considerations. Drawing on the theoretical work of Granovetter and Weber, this chapter examines interview data from a number of Australian studies of e-commerce by small businesses. These interviews illustrate the influence of the social context on the adoption (or deferral) of e-commerce. By recognizing that small businesses are social as well as economic formations, governments can tailor their programs to assist this important group of businesses in their approach to e-business.
ISBN 1591401461
9781591401469
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2004, Idea Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30000636

Document type: Book Chapter
Collections: Deakin Graduate School of Business
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