Deakin home > Deakin University Library > Deakin Research Online > Museum marketing : understanding different types of audiences

Museum marketing : understanding different types of audiences

Rentschler, Ruth 2004, Museum marketing : understanding different types of audiences, in Arts marketing, Elsevier, Amsterdam, Netherlands, pp.139-158.

Document type: Book Chapter
Collection: School of Management and Marketing
Attached Files (Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name Description MIMEType Size Downloads

Title Museum marketing : understanding different types of audiences
Author(s) Rentschler, Ruth
Title of book Arts marketing
Editor(s) Kerrigan, Finola
Fraser, Peter
Ozbilgin, Mustafa
Publication date 2004
Chapter number 8
Total chapters 10
Start page 139
End page 158
Total pages 20
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
Keyword(s) Arts -- Marketing
ISBN 0750659688
9780750659680
0080472052
9780080472058
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30000698
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Versions
Version Filter Type
Access Statistics: 537 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Thu, 03 Jul 2008, 11:10:23 EST