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Museum marketing : understanding different types of audiences

Rentschler, Ruth 2004, Museum marketing : understanding different types of audiences. In Kerrigan, Finola, Fraser, Peter and Ozbilgin, Mustafa (ed), Arts marketing, Elsevier, Amsterdam, Netherlands, pp.139-158.

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Title Museum marketing : understanding different types of audiences
Author(s) Rentschler, Ruth
Title of book Arts marketing
Editor(s) Kerrigan, Finola
Fraser, Peter
Ozbilgin, Mustafa
Publication date 2004
Chapter number 8
Total chapters 10
Start page 139
End page 158
Total pages 20
Publisher Elsevier
Place of Publication Amsterdam, Netherlands
Keyword(s) Arts -- Marketing
ISBN 0750659688
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2004, Elsevier
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Document type: Book Chapter
Collection: School of Management and Marketing
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