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Entrepreneurial opportunities on the internet

Waddell, Dianne, Singh, Mohini and Musa, Ambareen 2006, Entrepreneurial opportunities on the internet. In Zhao, Fang (ed), Entrepreneurship and innovations in e-business: an integrative perspective, Idea Group Publishing, Hershey, Pa., pp.179-199.

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Title Entrepreneurial opportunities on the internet
Author(s) Waddell, Dianne
Singh, Mohini
Musa, Ambareen
Title of book Entrepreneurship and innovations in e-business: an integrative perspective
Editor(s) Zhao, Fang
Publication date 2006
Chapter number 10
Total chapters 14
Start page 179
End page 199
Total pages 21
Publisher Idea Group Publishing
Place of Publication Hershey, Pa.
Summary This chapter highlights and discusses entrepreneurial opportunities on the Internet. It provides a brief introduction to entrepreneurship, examines the characteristics of entrepreneurs, and talks about cyber entrepreneurs. It includes a case study which demonstrates the opportunities and challenges of cyber entrepreneurship. The case study illustrates the ease of setting up a business on the Internet by the younger generation with little capital and resource requirement. It highlights the fact that an intensive marketing campaign, perseverance, and some technical knowledge are important traits of cyber entrepreneurs. The other issues apparent from the case study are an opportunistic mindset, innovation, and the ability to create value where there was none before.
ISBN 1591409209
9781591409205
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2006, Idea Group Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30000848

Document type: Book Chapter
Collections: School of Management and Marketing
Higher Education Research Group
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