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Cause related marketing: can it work for the arts?

McDonald, Heath 2006, Cause related marketing: can it work for the arts?, in Cause related marketing: an introduction, ICFAI University Press, Hyderabad, India, pp.151-162.

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Title Cause related marketing: can it work for the arts?
Author(s) McDonald, Heath
Title of book Cause related marketing: an introduction
Editor(s) Ghosh, Shantanu
Posa, Venkata Nimeesha
Publication date 2006
Chapter number 11
Total chapters 13
Start page 151
End page 162
Total pages 12
Publisher ICFAI University Press
Place of Publication Hyderabad, India
Notes
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ISBN 9788131404454
8131404455
Edition 1st ed.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2006, ICFAI University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30000897

Document type: Book Chapter
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.