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Effects of message framing on breast-cancer-related beliefs and behaviours: the role of mediating factors

Williams, Tracy, Clarke, Valerie and Borland, Ron 2001, Effects of message framing on breast-cancer-related beliefs and behaviours: the role of mediating factors, Journal of applied social psychology, vol. 31, no. 5, pp. 925-950, doi: 10.1111/j.1559-1816.2001.tb02656.x.

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Title Effects of message framing on breast-cancer-related beliefs and behaviours: the role of mediating factors
Author(s) Williams, Tracy
Clarke, Valerie
Borland, Ron
Journal name Journal of applied social psychology
Volume number 31
Issue number 5
Start page 925
End page 950
Publisher V H Winston & Son, Inc
Place of publication Silver Spring, Md.
Publication date 2001-05
ISSN 0021-9029
1559-1816
Summary The effects of gain-loss message framing on breast-cancer-related cognitions and behaviors were assessed among 539 women aged 30 to 70 years. The design involved a prebrochure telephone interview, followed by a brochure mailout, and a postbrochure telephone interview. The brochures contained information about breast cancer and the risk of family history. Recommended behaviors were framed to emphasize gains, losses, or were neutral; and statistical risk information was presented either positively or negatively. Measures included demographics, family history, breast self-examination (BSE) performance, BSE intention, self-efficacy in performing BSE, perceived early detection risk of breast cancer, perceived susceptibility to breast cancer, and anxiety about breast cancer. A loss-framed message led to greater positive change in BSE behavior. Interactions between framing effects and variables of issue involvement, perceived early detection risk, and self-efficacy indicated effects on behavior, but not beliefs.
Language eng
DOI 10.1111/j.1559-1816.2001.tb02656.x
Field of Research 111710 Health Counselling
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2001, V. H. Winston & Son, Inc
Persistent URL http://hdl.handle.net/10536/DRO/DU:30001102

Document type: Journal Article
Collection: School of Psychology
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