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Optimistic bias for negative and positive events.

Gouveia, Susana and Clarke, Valerie 2001, Optimistic bias for negative and positive events., Health education, vol. 101, no. 5, pp. 228-234, doi: 10.1108/09654280110402080.

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Title Optimistic bias for negative and positive events.
Author(s) Gouveia, Susana
Clarke, Valerie
Journal name Health education
Volume number 101
Issue number 5
Start page 228
End page 234
Publisher MCB University Press (Emerald)
Place of publication Bradford, England
Publication date 2001
ISSN 0965-4283
1758-714X
Keyword(s) attitudes
behavioural sciences
Summary Presents results of an investigation into the occurrence of optimistic bias in relation to both positive and negative events, using absolute judgements to assess perceived risk for each of six events. Participants were asked why they offered different ratings for themselves and for others. The results showed that optimistic bias is a pervasive phenomenon that occurs for both positive and negative events. It occurred for all six events when comparisons were made with an unspecified person of the same age and sex, and occurred for three of six events when comparisons were made with the same-sex best friend. Participants could provide information about their own behaviour that they felt justified their positive outlook; however, they implicitly assumed that the comparison target did not engage in the same behaviour. Concludes that risk-reduction education needs to be made personally relevant to the target audience.
Language eng
DOI 10.1108/09654280110402080
Field of Research 170106 Health, Clinical and Counselling Psychology
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©MCB University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30001109

Document type: Journal Article
Collection: School of Psychology
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