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Is creativity a matter for cultural leaders?

Rentschler, Ruth 2001, Is creativity a matter for cultural leaders?, International journal of arts management, vol. 3, no. 3, Spring, pp. 13-24.

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Title Is creativity a matter for cultural leaders?
Author(s) Rentschler, Ruth
Journal name International journal of arts management
Volume number 3
Issue number 3
Season Spring
Start page 13
End page 24
Publisher Management International
Place of publication Montreal, Canada
Publication date 2001
ISSN 1480-8986
Keyword(s) art museum directors
not-for-profit management
creativity
roles
Summary A climate of change in the arts in the 1990s, including a growing recognition of the need for creative management, has raised the issue of how not-for-profit art museum directors use creativity in their managerial role. Traditionally, the prime function of art museums has been to gather, preserve and study objects. The perception of directors as keepers of collections and creativity as residing in the object has evolved. Creativity is increasingly seen as residing in the managers of organizations. A survey of Australian and New Zealand art museum directors revealed six strategic responses to change, indicating the extent to which they used creativity in their leadership role: economic emphasis, market orientation, audience development, collaboration, accessibility and community relations. The question this paper poses is whether the change in the director's role has overturned the traditional view of creativity as focused on the art work rather than on management initiatives. The proposed answer is that it has been not so much overturned as extended: directors now balance the development and preservation of creative art works with creative management of the art museum as a market-facing organization.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, HEC MONTRÉAL
Persistent URL http://hdl.handle.net/10536/DRO/DU:30001127

Document type: Journal Article
Collections: School of Management and Marketing
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