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Organizational factors in the diffusion of an industry standard: implementing an online documentation system for Australian exporters

Wilkins, Linda C., Castleman, Tanya and Swatman, Paula 2001, Organizational factors in the diffusion of an industry standard: implementing an online documentation system for Australian exporters, Electronic Markets, vol. 11, no. 4, pp. 222-230.

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Title Organizational factors in the diffusion of an industry standard: implementing an online documentation system for Australian exporters
Author(s) Wilkins, Linda C.
Castleman, Tanya
Swatman, Paula
Journal name Electronic Markets
Volume number 11
Issue number 4
Start page 222
End page 230
Publisher Routledge
Place of publication Abingdon, England
Publication date 2001-12
ISSN 1019-6781
1422-8890
Keyword(s) institutional markets
new organizational forums
export documentation
Summary At present, governments in many countries are actively engaged in the development of electronic trading and certification standards to enable the smooth operation of export markets. Standards and their usability underpin confidence in the operations of markets and their effective functioning. In institutional markets, an important role for government agencies lies in developing the initial specifications for standards for interoperable systems. Once these specifications are accepted, governments can then facilitate the eventual diffusion of a standard to the B2B marketplace. Acceptance of an industry standard can determine demand, which defines the viability of that market. In this paper, we describe an initiative by a government agency, the Australian Quarantine and Inspection Service (AQIS), in developing EXDOC, a standard for export documentation and the role that AQIS played in its implementation and diffusion. Our case study illustrates a successfully facilitated B2G implementation. It demonstrates how a standard can be supported and promulgated for the effective functioning of markets in the transition from manual to online export documentation. Once the overarching specifications for related industries have been established and diffused by government, opportunities arise for private sector markets to develop across these industries. Government agencies can promote the effective operation of standards for electronic markets. The EXDOC implementation and its iterations provide an exemplar of active engagement in the development of electronic trading and certification standards for an institutional market. Its successful diffusion provides a model of the implementation process for other export sectors and agencies.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2001, Electronic Markets
Persistent URL http://hdl.handle.net/10536/DRO/DU:30001177

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