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Visitor loyalty in sport tourism: an empirical investigation

Gandhi-Arora, R. and Shaw, Robin 2002, Visitor loyalty in sport tourism: an empirical investigation, Current issues in tourism, vol. 5, no. 1, pp. 45-53.

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Title Visitor loyalty in sport tourism: an empirical investigation
Author(s) Gandhi-Arora, R.
Shaw, Robin
Journal name Current issues in tourism
Volume number 5
Issue number 1
Start page 45
End page 53
Publisher Channel View Productions
Place of publication Clevedon, England
Publication date 2002
ISSN 1368-3500
1747-7603
Summary This paper reports research regarding the relationship between consumer loyalty, satisfaction,and novelty seeking, including an analysis of these constructs as reflected in the published literature. A telephone survey was conducted of 500 city residents, focusing on their visitation of special events, including sporting events. It was found that satisfaction was somewhat positively related to interest in attending the same sporting event, and the intention to actually visit the sporting event again. However, novelty seeking was virtually unrelated to both interest in attending the same sporting event, and the intention to actually visit the sporting event, and unrelated to satisfaction. Novelty seeking in general, or in relation to special events particularly,performed similarly as a predictor. Further research is needed to clarify the role of other moderating variables, such as the feeling of involvement in sporting events, and to investigate segmentation aspects which might be operating in relation to specific sporting events and tourists.
Language eng
Field of Research 140208 Health Economics
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2002, R. Gandhi-Arora & R.N. Shaw
Persistent URL http://hdl.handle.net/10536/DRO/DU:30001461

Document type: Journal Article
Collection: School of Management and Marketing
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