Key success factors in bidding for hallmark sporting events

Westerbeek, Hans M, Turner, Paul and Ingerson, Lynley 2002, Key success factors in bidding for hallmark sporting events, International marketing review, vol. 19, no. 2/3, pp. 303-322.

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Title Key success factors in bidding for hallmark sporting events
Author(s) Westerbeek, Hans M
Turner, Paul
Ingerson, Lynley
Journal name International marketing review
Volume number 19
Issue number 2/3
Start page 303
End page 322
Publisher MCB University Press (Emerald)
Place of publication Bradford, England
Publication date 2002
ISSN 0265-1335
Keyword(s) tendering
sport
marketing planning
Summary Hallmark sporting events often are commercially driven entertainment entities which represent an economically important part of the overall sport industry. Because of the high popularity of international sporting contests, hallmark sporting events attract significant commercial, media, and consumer attention. Cities around the world are beginning to understand the potential of using these events to draw attention to the host city, which is why the market for hallmark sporting events is becoming increasingly competitive. In order to award the hosting of the event to the most suitable organizer, event owners often require potential hosts to bid. The most important elements in this process have been largely based on logical assumptions rather than empirical data. This study focused on the bid process in order to ascertain the important elements essential in achieving a successful bid.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2002, MCB UP Limited (MCB)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30001636

Document type: Journal Article
Collection: School of Management and Marketing
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