Deakin home > Deakin University Library > Deakin Research Online > Museum and performing arts marketing: the age of discovery

Museum and performing arts marketing: the age of discovery

Rentschler, Ruth 2002, Museum and performing arts marketing: the age of discovery, Journal of arts management, law, and society, vol. 32, no. 1, Spring, pp. 7-14.

Attached Files (Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name Description MIMEType Size Downloads

Title Museum and performing arts marketing: the age of discovery
Author(s) Rentschler, Ruth
Journal name Journal of arts management, law, and society
Volume number 32
Issue number 1
Season Spring
Start page 7
End page 14
Publisher Heldref Publications
Place of publication Washington, DC
Publication date 2002
ISSN 1063-2921
0733-5113
Keyword(s) museums
performing arts
marketing
trends
Summary Trends in museum and performing arts marketing from 1975 to 1994 were analyzed and suggested that a third period was emerging; the data in this article confirm that claim. Among the latest arts marketing articles, there is a significantly greater focus on marketing strategy than on the other two categories--marketing as culture and marketing as tactics.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30001639

Document type: Journal Article
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: Scopus Citation Count Cited 4 times in Scopus
Access Statistics: 574 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Mon, 07 Jul 2008, 08:02:34 EST