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Museums: discovering services marketing

Rentschler, Ruth and Gilmore, Audrey 2002, Museums: discovering services marketing, International journal of arts management, vol. 5, no. 1, Fall, pp. 62-72.

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Title Museums: discovering services marketing
Author(s) Rentschler, Ruth
Gilmore, Audrey
Journal name International journal of arts management
Volume number 5
Issue number 1
Season Fall
Start page 62
End page 72
Publisher Management International
Place of publication Montreal, Canada
Publication date 2002
ISSN 1480-8986
Keyword(s) marketing management
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2002, Ecole des Hautes Etudes Commerciales
Persistent URL http://hdl.handle.net/10536/DRO/DU:30001756

Document type: Journal Article
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.