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The behavioural and demographic contexts of white bread consumption

Worsley, Anthony 2003, The behavioural and demographic contexts of white bread consumption, British food journal, vol. 105, no. 10, pp. 695-699.

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Title The behavioural and demographic contexts of white bread consumption
Author(s) Worsley, Anthony
Journal name British food journal
Volume number 105
Issue number 10
Start page 695
End page 699
Publisher Emerald Group Publishing
Place of publication Croydon, England
Publication date 2003
ISSN 0007-070X
Keyword(s) Australia
Consumer behaviour
Food products
Health education
Surveys
Summary The aim of this study was to examine the demographic, health habits and personal values associations of white bread use. A total of 474 randomly selected consumers completed a questionnaire about bread consumption, health habits and personal values. The findings showed that compared with non-consumers white bread users were younger, less educated, more likely to have children and to be smokers. They were less likely to follow vegetarian, low fat or special diets or use alternative therapies. Non-consumers were more likely to hold pro-nature universalistic values. This suggests that the use of this staple food is associated with demographic, behavioural and ideological domains. Their causal inter-relationships require further investigation.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2003, Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002089

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