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University marketing and the law: applying the trade practices Act to universities` marketing and promotional activities

Clarke, Philip 2003, University marketing and the law: applying the trade practices Act to universities` marketing and promotional activities, Deakin law review, vol. 8, no. 2, pp. 304-317.

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Title University marketing and the law: applying the trade practices Act to universities` marketing and promotional activities
Author(s) Clarke, Philip
Journal name Deakin law review
Volume number 8
Issue number 2
Start page 304
End page 317
Publisher School of Law, Deakin University
Place of publication Geelong, Vic
Publication date 2003
ISSN 1321-3660
Summary Application of the Trade Practices Act and its State equivalents to the  marketing by universities of the courses they teach - ramifications of the Act  are not understood within the wider university community, importantly by   those responsible for marketing courses - the Act prescribes many forms of  conduct not instantly recognised as morally reprehensible and are not  automatically avoided on the ground that they are inconsistent with  acceptable behaviour - the Act creates significant proscriptions, applicable to universities and their staff, which can have serious consequences.
Language eng
Field of Research 180105 Commercial and Contract Law
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002173

Document type: Journal Article
Collection: Law
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