A conceptual model for sport services marketing research : integrating quality, value and satisfaction

Westerbeek, Hans M. and Shilbury, David 2003, A conceptual model for sport services marketing research : integrating quality, value and satisfaction, International journal of sports marketing & sponsorship, vol. 5, no. 1, pp. 11-31.

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Title A conceptual model for sport services marketing research : integrating quality, value and satisfaction
Author(s) Westerbeek, Hans M.
Shilbury, David
Journal name International journal of sports marketing & sponsorship
Volume number 5
Issue number 1
Start page 11
End page 31
Publisher Winthrop Publications Limited
Place of publication London, England
Publication date 2003-03
ISSN 1464-6668
Keyword(s) Services marketing
holistic model
service quality
value
satisfaction
Summary This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating in a conceptual model Although extensive research has been conducted in the three separate areas of quality, value and satisfaction, to date no work has been reported attempting to develop macro models that capture the concepts and their potential interrelationships. Such macro models could enhance the communication and stimulate further research for sport marketing scholars. This paper proposes a model apposite for further research and in the process leads to the potential confirmation, rejection or, indeed, adaptation of the conceplualization of sport services.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2003, Winthrop Publications Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002181

Document type: Journal Article
Collection: School of Management and Marketing
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