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Conceptualising brand salience using memory theory

Vieceli, Julian and Alpert, Frank 2003, Conceptualising brand salience using memory theory, Australasian journal of market research, vol. 11, no. 2, pp. 32-38.

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Title Conceptualising brand salience using memory theory
Author(s) Vieceli, Julian
Alpert, Frank
Journal name Australasian journal of market research
Volume number 11
Issue number 2
Start page 32
End page 38
Publisher Market Research Society of Australia
Place of publication North Sydney, N.S.W.
Publication date 2003-11
ISSN 1325-4634
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2003
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Document type: Journal Article
Collection: Deakin Graduate School of Business
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