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A comparison of online and postal data collection methods in marketing research

McDonald, Heath and Adam, Stewart 2003, A comparison of online and postal data collection methods in marketing research, Marketing intelligence & planning, vol. 21, no. 2, pp. 85-95.

Document type: Journal Article
Collections: Deakin Graduate School of Business
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Title A comparison of online and postal data collection methods in marketing research
Author(s) McDonald, Heath
Adam, Stewart
Journal name Marketing intelligence & planning
Volume number 21
Issue number 2
Start page 85
End page 95
Publisher Emerald Group Publishing Limited
Place of publication Bradford, West Yorkshire, England
Publication date 2003
ISSN 0263-4503
Keyword(s) Australia
internet
market research
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2003, Emerald Group Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002241
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