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Changing vistas in public relations theory

Mackey, Steve 2003, Changing vistas in public relations theory, PR-ism, vol. 1, no. 1, pp. 1-9.

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Title Changing vistas in public relations theory
Author(s) Mackey, Steve
Journal name PR-ism
Volume number 1
Issue number 1
Start page 1
End page 9
Publisher Bond University
Place of publication Robina, Qld.
Publication date 2003
ISSN 1448-4404
Summary Contemporary theorists are opening new ways to think about public relations. Public relations textbook authors have hitherto borrowed theories from the adjacent disciplines of communication, psychology, sociology, and organisation studies. At the end of the twentieth century, J. Grunig’s four-model concept of public relations was the only modern theoretical approach that could be said to have originated from within public relations scholarship. And as we will see, even J. Grunig’s perspective is rooted in political theory. But the 21st century’s burgeoning critical and professional interest in ethical public relations has produced a flurry of discipline-specific, theoretical initiatives.

Language eng
Field of Research 150502 Marketing Communications
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002307

Document type: Journal Article
Collection: School of Communication and Creative Arts
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