Trust and e-commerce: a study of consumer perceptions

Corbitt, Brian, Thanasankit, Theerasak and Yi, H. 2003, Trust and e-commerce: a study of consumer perceptions, Electronic commerce research and applications, vol. 2, no. 3, pp. 203-215.

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Title Trust and e-commerce: a study of consumer perceptions
Author(s) Corbitt, Brian
Thanasankit, Theerasak
Yi, H.
Journal name Electronic commerce research and applications
Volume number 2
Issue number 3
Start page 203
End page 215
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2003
ISSN 1567-4223
1873-7846
Keyword(s) eCommerce
perceived trust;
perceived risk
Summary Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key factors related to trust in the B2C context and proposes a framework based on a series of underpinning relationships among these factors.
Language eng
Field of Research 080609 Information Systems Management
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2003, Elsevier B.V.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002327

Document type: Journal Article
Collection: School of Information and Business Analytics
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