Trust and e-commerce: a study of consumer perceptions

Trust and e-commerce: a study of consumer perceptions

Corbitt, Brian, Thanasankit, Theerasak and Yi, H. 2003, Trust and e-commerce: a study of consumer perceptions, Electronic commerce research and applications, vol. 2, no. 3, pp. 203-215.

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Title	Trust and e-commerce: a study of consumer perceptions
Author(s)	Corbitt, Brian Thanasankit, Theerasak Yi, H.
Journal name	Electronic commerce research and applications
Volume number	2
Issue number	3
Start page	203
End page	215
Publisher	Elsevier
Place of publication	Amsterdam, The Netherlands
Publication date	2003
ISSN	1567-4223 1873-7846
Keyword(s)	eCommerce perceived trust; perceived risk
Summary	Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key factors related to trust in the B2C context and proposes a framework based on a series of underpinning relationships among these factors.
Language	eng
Field of Research	080609 Information Systems Management
HERDC Research category	C1 Refereed article in a scholarly journal
Copyright notice	©2003, Elsevier B.V.
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30002327

Document type:	Journal Article
Collection:	School of Information Systems

Citation counts:	Cited 153 times in Scopus
Access Statistics:	444 Abstract Views, 0 File Downloads - Detailed Statistics
Created:	Mon, 07 Jul 2008, 08:21:37 EST

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