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Factors contributing to the success of new products in the Australian grocery market

Soldatos, Jerry and Hardy, Jurate 2004, Factors contributing to the success of new products in the Australian grocery market, Journal of current research in global business, vol. 5, no. 8, pp. 26-34.

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Title Factors contributing to the success of new products in the Australian grocery market
Author(s) Soldatos, Jerry
Hardy, Jurate
Journal name Journal of current research in global business
Volume number 5
Issue number 8
Start page 26
End page 34
Publisher Delaware State University
Place of publication Dover, Del.
Publication date 2004
ISSN 1050-6292
Summary The paper examines the contributing factors to new product success within the Australian grocery market. A review of the literature on new product success factors and reasons for failure is presented. The research identifies reasons for failure of new products as well as reasons for success. The main reasons for new product failure are incorrect pricing, poor marketing, wrong product launch timing, poor distribution and lack of marketing funds. For new product success it is critical to have strong leadership, competent staff and an on-going new product development process.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002404

Document type: Journal Article
Collection: School of Management and Marketing
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