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Interviewer experience, vocal skills and the recruitment of telephone survey respondents

Bednall, David and Hall, D. 2004, Interviewer experience, vocal skills and the recruitment of telephone survey respondents, Australasian journal of market research, vol. 12, no. 1, pp. 41-52.

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Title Interviewer experience, vocal skills and the recruitment of telephone survey respondents
Author(s) Bednall, David
Hall, D.
Journal name Australasian journal of market research
Volume number 12
Issue number 1
Start page 41
End page 52
Publisher Market Research Society of Australia
Place of publication Glebe, N.S.W.
Publication date 2004-06
ISSN 1325-4634
Summary Although telephone interviewing is the main market research method used in Australia, response rates are often low and possibly declining overall. Interviewers are the means by which respondents are recruited and it was hypothesised that their verbal skills and experience would affect response rates. Using data from four market research companies, interviewer experience was shown to be positively related to strike rate (interviews per hour). Apart from having a discernible accent which dampened strike rates and increased refusals, other verbal characteristics had only a weak effect on response rates.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2004, Market Research Society of Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002439

Document type: Journal Article
Collections: School of Management and Marketing
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