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Corporate citizenship : some perspectives from Australian CEOs

Birch, David and Littlewood, George 2004, Corporate citizenship : some perspectives from Australian CEOs, Journal of corporate citizenship, no. 16, Winter, pp. 61-69.

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Title Corporate citizenship : some perspectives from Australian CEOs
Author(s) Birch, David
Littlewood, George
Journal name Journal of corporate citizenship
Issue number 16
Season Winter
Start page 61
End page 69
Publisher Greenleaf Publishing
Place of publication Sheffield, England
Publication date 2004
ISSN 1470-5001
Keyword(s) corporate citizenship
CEOs
sustainability
corporate capacity
process versus product orientation
Summary Without CEO sign-off and vision, it is unlikely that corporate citizenship will be either embedded into core business in a company, or have any staying power in that company. This paper reports on this, and other views, of leading CEOs of top Australian companies and NCOs, providing a unique insight into the way that many business and civil-society leaders in Australia engage with corporate citizenship policy and practice in their respective organisations. What is emerging in Australia is the beginnings of an answer that sees corporate citizenship as more than just activities, more than a set of protocols, and more than a set of reporting accountabilities. It is all of these. But it is also being seen, though somewhat nervously by some, as a vehicle for cultural and organisational behavioural change.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 169999 Studies in Human Society not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2004, Greenleaf Publishing
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002627

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.