The US market for software is investigated for the period 1964 to 2000, exploring the impact of price and non-price variables on software demand. and the impact of R&D and productivity on software supply. Software sales are positively associated with advertising, they are negatively affected by a rising consumer credit to GDP ratio. and are highly responsive to disposable income. Supply has been driven by productivity improvements.
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Field of Research
140209 Industry Economics and Industrial Organisation
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