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Designing contemporary learning environments for excellence in public relations

Holt, Dale and Sheehan, Mark 2004, Designing contemporary learning environments for excellence in public relations, Asia Pacific public relations journal, vol. 5, no. 1, pp. 21-33.

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Title Designing contemporary learning environments for excellence in public relations
Author(s) Holt, Dale
Sheehan, Mark
Journal name Asia Pacific public relations journal
Volume number 5
Issue number 1
Start page 21
End page 33
Publisher Deakin University, School of Communication and Creative Arts
Place of publication Geelong, Vic
Publication date 2004
ISSN 1440-4389
1839-8227
Keyword(s) public relations
Summary Universities are striving to enhance the quality of the educational experience in the professions in response to external and internal pressures. The professional field of public relations (PR) is not immune to these forces. Previously, enhancements were often pursued through particular initiatives relating to curriculum, pedagogical or assessment redesign at the unit level. While such initiatives are valuable we argue for a strategic, integrated, programmatic approach. This requires the design of learning environments, with integrated virtual and physical dimensions, based on a relevant and meaningful curriculum, and student-centred approaches to learning. These learning environments enable quality learning in fields like public relations with diverse student cohorts studying on- and off-campus. The challenges involved in designing what we term ‘contemporary learning environments’ are illuminated through a case study of Deakin University’s Public Relations Program. Over the last three years redesigning PR online has led to changed curriculum, and pedagogical and assessment practices. We conclude by suggesting that a commitment to continuous quality improvement will be required to ensure the program’s learning environment remains relevant to the needs of students studying in the field.
Language eng
Field of Research 130203 Economics, Business and Management Curriculum and Pedagogy
Socio Economic Objective 970113 Expanding Knowledge in Education
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2004, Deakin University, School of Communication and Creative Arts
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002816

Document type: Journal Article
Collections: Learning Services
Higher Education Research Group
Open Access Collection
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.