School of Humanities and Social Sciences, Bond University and Department of Communication & Journalism
Place of publication
Gold Coast, Qld
A creative re-acculturation of teachers and students is occurring in virtual classrooms as traditional learning resources, pedagogy, and technology intersect in unexpected ways. This paper reports on a case of authentic, experiential, and constructivist learning developed for tertiary public relations students. A subject titled ‘Public Communication and Citizenship’ (PCC) at Deakin University in Australia asked students to examine the problematic and contentious areas of self interest, persuasion, power, and ethics in contemporary contexts of mass media and globalisation. Feedback from those students suggests that, in this case, online teaching strategies successfully integrated with the total learning environment to achieve higher-order learning. PCC is one example of PR pedagogy combining theory and technology to move beyond ‘skilling for jobs’.
Reproduced with the specific permission of the copyright owner.
Field of Research
080602 Computer-Human Interaction 130306 Educational Technology and Computing
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