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Entrepreneurship, marketing and leadership in non-profit performing arts organisations

Rentschler, Ruth and Geursen, Gus 2004, Entrepreneurship, marketing and leadership in non-profit performing arts organisations, Journal of research in marketing and entrepreneurship, vol. 6, no. 1, pp. 1-10.

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Title Entrepreneurship, marketing and leadership in non-profit performing arts organisations
Author(s) Rentschler, Ruth
Geursen, Gus
Journal name Journal of research in marketing and entrepreneurship
Volume number 6
Issue number 1
Start page 1
End page 10
Publisher Eastern Washington University - Emerald Group Publishing
Place of publication Washington, DC
Publication date 2004
ISSN 1471-521X
Keyword(s) entrepreneurship
marketing
leadership
performing arts organisations
Australia
museums
Summary This paper argues that the entrepreneurial leader in non-profit PAOs has received too little attention in literature pertaining to these organisations. This criticism also applies to museums. The paper explores how leaders in non-profit performing arts organisations balance the interests of the various funding sources and market opportunities to service their revenue requirements. It reviews a tension in non-profit performing arts organisations: the relationship between limited funding and the subsequent need to act entrepreneurially and innovatively among the various funding sources. Using longitudinal analysis of annual reports, the paper uncovers interplay essential to entrepreneurship. Hence, strategies and tensions are highlighted that non-profit leaders have used. Comparisons are made with non-profit art museums which previous research has shown have the same funding tensions.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150312 Organisational Planning and Management
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2004, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002885

Document type: Journal Article
Collections: School of Management and Marketing
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.