Segmentation of special event attendees using personal values: relationships with satisfaction and behavioural intentions

Hede, Anne-Marie, Jago, Leo and Deery, Margaret 2004, Segmentation of special event attendees using personal values: relationships with satisfaction and behavioural intentions, Journal of quality assurance in hospitality and tourism, vol. 5, no. 2-4, pp. 33-55.


Title Segmentation of special event attendees using personal values: relationships with satisfaction and behavioural intentions
Author(s) Hede, Anne-Marie
Jago, Leo
Deery, Margaret
Journal name Journal of quality assurance in hospitality and tourism
Volume number 5
Issue number 2-4
Start page 33
End page 55
Publisher Haworth Hospitality Press
Place of publication Binghamton, N.Y.
Publication date 2004-03
ISSN 1528-008X
1528-0098
Keyword(s) personal values
satisfaction
segmentation
Summary This article presents the findings from research undertaken within a conceptual framework that included personal values, satisfaction and post-consumption behavioural intentions. The findings of a quantitative study (n = 354) conducted at a theatre-event indicate that attendees who were more inclined to place importance on their 'connectedness' with others were generally more satisfied with their attendance overall and with most of the attributes of the special event that were measured. Similar results were also found for attendees' post-con-sumption behavioural intentions; however, other personal value systems, such as that associated with hedonism, also emerged as important. These results can be used by managers and marketers of special events to enhance the special event experience and contribute to the industry's sustainability.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002889

Document type: Journal Article
Collection: School of Management and Marketing
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