Determining the professional sport broadcasting landscape : an Australian football club perspective

Turner, Paul and Shilbury, David 2005, Determining the professional sport broadcasting landscape : an Australian football club perspective, Sport management review, vol. 8, no. 2, pp. 167-193.

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Title Determining the professional sport broadcasting landscape : an Australian football club perspective
Author(s) Turner, Paul
Shilbury, David
Journal name Sport management review
Volume number 8
Issue number 2
Start page 167
End page 193
Total pages 27 p.
Publisher Elsevier Ltd
Place of publication Kidlington, England
Publication date 2005-09
ISSN 1441-3523
1839-2083
Summary The professional sport broadcasting landscape has received much attention from an economic and legal perspective. While the economic and legal focus has been the predominant association with sport broadcasting, there has been little research undertaken into the breadth of delivery and significance of broadcast coverage. The aim of this paper was to identify the professional sport broadcasting landscape in Australia. The sport broadcast landscape was examined from the perspective of two professional football codes. In-depth interviewing of senior managers of 11 AFL, and 10 NRL clubs was undertaken with the resulting data analysed, coded and emergent themes identified. Three core themes emerged: identified as territory, distribution and profile. A further seven sub-themes specific to the outcomes associated within each category were also identified. Major findings highlight the territorial nature of the Australian professional football league market, identifying the way in which clubs are representative of particular regions. Issues associated with free-to-air delivery, brand recognition and core market attributes were also identified. Results are presented; implications for management and opportunities for future research are discussed.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, SMAANZ
Persistent URL http://hdl.handle.net/10536/DRO/DU:30002962

Document type: Journal Article
Collection: School of Management and Marketing
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