Satisfaction as a predictor of football club members' intentions

McDonald, Heath and Shaw, Robin N. 2005, Satisfaction as a predictor of football club members' intentions, International journal of sports marketing & sponsorship, vol. 7, no. 1, pp. 81-87.

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Title Satisfaction as a predictor of football club members' intentions
Author(s) McDonald, Heath
Shaw, Robin N.
Journal name International journal of sports marketing & sponsorship
Volume number 7
Issue number 1
Start page 81
End page 87
Total pages 7 p.
Publisher International Marketing Reports Ltd.
Place of publication London, England
Publication date 2005-10
ISSN 1464-6668
Keyword(s) satisfaction
members
sporting clubs
Summary A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members and their intentions regarding future membership.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003247

Document type: Journal Article
Collection: Deakin Graduate School of Business
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