Relating on-field performance to paid football club membership

Shaw, Robin and McDonald, Heath 2005, Relating on-field performance to paid football club membership, International journal of sports marketing & sponsorship, vol. 7, no. 1, pp. 68-74.

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Title Relating on-field performance to paid football club membership
Author(s) Shaw, Robin
McDonald, Heath
Journal name International journal of sports marketing & sponsorship
Volume number 7
Issue number 1
Start page 68
End page 74
Publisher International Marketing Reports
Place of publication London, England
Publication date 2005-10
ISSN 1464-6668
Keyword(s) on-field performance
sporting clubs
members
Summary An empirical investigation based on seven years’ data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, International journal of sports marketing & sponsorship
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003248

Document type: Journal Article
Collection: Deakin Graduate School of Business
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