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Youth publications, generation Y and hopes for the future of newspapers

Quinn, Stephen 2005, Youth publications, generation Y and hopes for the future of newspapers, Australian journalism review, vol. 27, no. 1, pp. 195-207.

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Title Youth publications, generation Y and hopes for the future of newspapers
Author(s) Quinn, Stephen
Journal name Australian journalism review
Volume number 27
Issue number 1
Start page 195
End page 207
Publisher Journalism Education Association
Place of publication Brisbane, Qld
Publication date 2005-07
ISSN 0810-2686
Summary If readership projections are correct, newspapers in the United States will become niche players by 2010. That is, in about half a decade fewer than half of American adults will read a daily newspaper. This will produce major problems in attracting advertising, the lifeblood of the newspaper business. The biggest decline in readership has occurred among Generation Y - people born between 1977 and 1995. They do not read newspapers to the extent their parents did. They get their news elsewhere, mainly online. As part of a process to attract readers, many of America's major publishers launched a series of youth-focused newspapers in the 18 months to March 2004. The aim was to try to get the elusive 18-24-year-old demographic into the habit of daily reading, hoping that over time they would migrate to more traditional outlets. This paper explores the background to these youth-focused publications, describes the main players and issues involved, and provides a case study of a youth-focused pioneer, the Tribune Company s Red Eye, which is published in Chicago.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 190301 Journalism Studies
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, Journalism Education Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003400

Document type: Journal Article
Collections: School of Communication and Creative Arts
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