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Development of high quality university web sites: benefits to users and the learning organisation

Hall, John and Kennedy, Wendy 2005, Development of high quality university web sites: benefits to users and the learning organisation, International journal of knowledge, culture and change management, vol. 4, pp. 253-266.

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Title Development of high quality university web sites: benefits to users and the learning organisation
Author(s) Hall, John
Kennedy, Wendy
Journal name International journal of knowledge, culture and change management
Volume number 4
Start page 253
End page 266
Publisher Common Ground Publishing
Place of publication Altona, Vic.
Publication date 2005
ISSN 1447-9575
1447-9524
Keyword(s) university web sites
non-profit web sites
web site quality
web site users study
Summary In recent years, the online delivery of educational material has received much attention by researchers. University web sites are being used to supplement the delivery of knowledge in traditional bricks and mortar environments or as stand-alone external courses. The function of a university web site also has broader applications that can provide strategic benefits to the organisation as a whole. An Internet presence based on a high quality, easy to use web site can provide universities with a credible, professional image. This is particularly important as students and other users of university web sites expect the same high level of quality in these sites as they do from the sites of commercial organisations. This paper explores the various roles that a web site can provide to benefit higher education organisations and their customers. In addition, the paper outlines the results of a study of university web site users that identifies specific web site design features that are considered essential for a high quality university site that will meet the needs of students and other stakeholders in a university environment. By adopting these design principles, universities will be able to improve the quality of their web sites and ultimately, increase user satisfaction. Moreover, an understanding of the various roles that a web site can perform will allow universities to fully utilise the benefits of developing and maintaining an online presence while retaining their traditional role as knowledge managers.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003461

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