E-Commerce, human resource strategies, and competitive advantage: two Australian banking case studies

Blount, Yvette, Castleman, Tanya and Swatman, Paula 2005, E-Commerce, human resource strategies, and competitive advantage: two Australian banking case studies, International journal of electronic commerce : IJEC, vol. 9, no. 3, Spring, pp. 73-89.

Attached Files
Name Description MIMEType Size Downloads

Title E-Commerce, human resource strategies, and competitive advantage: two Australian banking case studies
Author(s) Blount, Yvette
Castleman, Tanya
Swatman, Paula
Journal name International journal of electronic commerce : IJEC
Volume number 9
Issue number 3
Season Spring
Start page 73
End page 89
Publisher M.E. Sharpe, Inc.
Place of publication Armonk, N.Y.
Publication date 2005
ISSN 1086-4415
Keyword(s) banking industry
e-commerce
human resources
Summary Service organizations need to consider in depth the human resource management (HRM) strategies that will enable them to achieve sustained competitive advantage in the e-commerce era. This paper analyzes the HRM strategies developed to accommodate the changing customer service practices associated with B2C e-commerce in the retail banking sector. Based on case study data, it describes how two banks in Australia, one large, the other small, have linked their e-commerce strategies with their overall business strategy, and the extent to which their HRM strategies have helped them to utilize their e-commerce capability to achieve sustained competitive advantage.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, M.E. Sharpe, Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003462

Document type: Journal Article
Collections: Deakin Graduate School of Business
Higher Education Research Group
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: Scopus Citation Count Cited 6 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 719 Abstract Views, 5 File Downloads  -  Detailed Statistics
Created: Mon, 07 Jul 2008, 08:53:53 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.