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A comparative analysis of international education satisfaction using servqual

Arambewela, Rodney and Hall, John 2006, A comparative analysis of international education satisfaction using servqual, Journal of services research, vol. 6, no. Special, pp. 141-163.

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Title A comparative analysis of international education satisfaction using servqual
Author(s) Arambewela, Rodney
Hall, John
Journal name Journal of services research
Volume number 6
Issue number Special
Start page 141
End page 163
Publisher Institute for International Management and Technology
Place of publication Gurgaon, India
Publication date 2006-07
ISSN 0972-4702
Keyword(s) communication
globalization
marketing
education
education -- higher
Summary University education, the world over, has undergone significant transformation and reform with respect to higher education systems meeting the growing role of information and communication revolution, and the demand for knowledge, which represent the new challenges of globalisation. These challenges are seen as threats as well as opportunities for higher education systems around the world. The driving force of globalisation is competition and the international education market has become fiercely competitive with different marketing strategies being implemented by educational institutions to attract the growing number of students seeking higher education. The objective of this paper is to examine the relationship between the SERVQUAL constructs proposed by Parasuraman et al (1988 & 1985) and the country of origin and satisfaction among four cohorts of Asian international postgraduate students studying in Australian universities. Country of origin is recognized as an important predictor of satisfaction and choice in the international education environment. The data used in this study is derived from a mail survey conducted among international postgraduate students from China, India, Indonesia and Thailand studying in five universities in Victoria, Australia. An adapted version of the SERVQUAL instrument was used to collect the data and was designed to measure the gap between student responses on expectations and perceptions of the university as a study destination on a seven point bi-polar scale. The responses were sought on 36 statements representing aspects of the operations and services of the university under desired (ideal) expectations of choice and post-choice perceptions. Scales were developed to investigate the relationship between the SERVQUAL constructs of reliability, responsiveness, assurance, empathy and tangibles and the country of origin and were shown to be reliable. Using ANOVA and MANOVA techniques, the study found significant differences between country of origin and the SERVQUAL constructs and discusses strategic implications and opportunities for higher
educational institutions
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Institute for International Management and Technology.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003511

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