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Managing contactability in telephone surveys

Plocinski, Katrine, Bednall, David H.B. and Adam, Stewart 2006, Managing contactability in telephone surveys, Australasian journal of market & social research, vol. 14, no. 1, pp. 4-13.

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Title Managing contactability in telephone surveys
Author(s) Plocinski, Katrine
Bednall, David H.B.
Adam, Stewart
Journal name Australasian journal of market & social research
Volume number 14
Issue number 1
Start page 4
End page 13
Publisher Australian market & social research society
Place of publication Melbourne,Vic
Publication date 2006-06
ISSN 1832-7362
Summary The Australian market research industry relies on telephone interviewing as one of its major data collection methods. Through Its LIST initiative, the industry has committed to best practice In research methods in order to address various concerns, especially the decline in response rates for telephone interviews. Response rates are determined by the co-operation of eligible respondents and their degree of contactabllity. The reported study is concerned with the way the industry attempts to manage contactabiIity. A study of fieldwork managers responSible for over 75% of all phone interviews in Australia revealed a limited use of contact enhancing strategies such as longer fieldwork periods and more callbacks. Commercial imperatives for timely surveys and a lack of end-user concern for response rate issues, along with cost issues, were believed to be responsible.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Australian market & social research society
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003513

Document type: Journal Article
Collections: School of Management and Marketing
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