Leisure experiences in tourist attractions : exploring the motivations of local residents

Hede, Anne-Marie and Hall, John 2006, Leisure experiences in tourist attractions : exploring the motivations of local residents, Journal of hospitality and tourism management, vol. 13, no. 1, pp. 10-22.

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Title Leisure experiences in tourist attractions : exploring the motivations of local residents
Author(s) Hede, Anne-Marie
Hall, John
Journal name Journal of hospitality and tourism management
Volume number 13
Issue number 1
Start page 10
End page 22
Publisher Australian Academic Press
Place of publication Bowen Hills, Qld.
Publication date 2006-04
ISSN 1447-6770
Keyword(s) tourist attractions
leisure
Summary This study was conducted to explore leisure motivations with regard to tourist attractions. A survey of a convenience sample of residents of Melbourne, Australia, was conducted. The sample was then segmented based on the likelihood of visiting a cross-section of Melbourne's tourist attractions in the next 6 months. Analysis using Unger and Kernan's (1983) Subjective Leisure Scale (SLS) was then undertaken to explore whether there were differences across the segments in terms of their leisure motivations. The results highlight that, within this context, intrinsic satisfaction, perceived freedom and arousal emerged as stronger underlying dimensions of motivations to visit tourist attractions, rather than mastery, spontaneity and involvement. This information provides insights for marketers of tourist attractions with regard to what residents are seeking when they visit local tourist attractions. The information can be used to develop more positive experiences at tourist attractions for this important sector of the market.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003518

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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