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The research buyer's perspective of market research effectiveness

Bednall, David H.B., Valos, Michael J., Callaghan, Bill and Brennan, Linda 2006, The research buyer's perspective of market research effectiveness, Australasian journal of market & social research, vol. 14, no. 1, pp. 33-45.

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Title The research buyer's perspective of market research effectiveness
Author(s) Bednall, David H.B.
Valos, Michael J.
Callaghan, Bill
Brennan, Linda
Journal name Australasian journal of market & social research
Volume number 14
Issue number 1
Start page 33
End page 45
Publisher Australian Market & Social Research Society
Place of publication Glebe, N.S.W.
Publication date 2006-06
ISSN 1832-7362
Keyword(s) market research
performance
research buyer
strategic type
Miles and Snow
porter
customer insights
effectiveness
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Australian Market & Social Research Society
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003520

Document type: Journal Article
Collections: School of Management and Marketing
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