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Behavioral adaptation within cross-cultural virtual teams

Anawati, Danielle and Craig, Annemieke 2006, Behavioral adaptation within cross-cultural virtual teams, IEEE transactions on professional communication, vol. 49, no. 1, pp. 44-56.

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Title Behavioral adaptation within cross-cultural virtual teams
Author(s) Anawati, Danielle
Craig, Annemieke
Journal name IEEE transactions on professional communication
Volume number 49
Issue number 1
Start page 44
End page 56
Publisher Institute of Electrical and Electronics Engineers
Place of publication New York, N.Y.
Publication date 2006-03
ISSN 0361-1434
Keyword(s) behavior adaptation
culture
global teams
virtual teams
Summary With today's business environments no longer confined to national borders, much work is undertaken in global virtual teams. Such teams consist of members located in different countries that communicate via technology media to complete a project task. Much of the research in this area has been focused on the technological aspects of such environments; there is, however, a lack of research into the behavioral aspects and the issue of cultural differences in particular. It has been acknowledged that when cultural diversity is neither recognized nor acted upon, significant challenges can arise for the team. Current advice in the literature suggests that team members should adapt their normal working behavior in consideration of cultural differences. However, there is little indication of how team members should do so. This study investigated if and/or how team members adapt their behavior in cross-cultural virtual teams. The results of this study indicate that team members can adapt their behavior in both spoken and written communication as well as allowing for religious beliefs and time zone differences. This paper discusses specifically how behavior can be adapted, including a discussion of behaviors that caused concern. Finally, a framework of behavioral adaptations is presented for ways to improve cross-cultural virtual team interactions.
Notes ©2006 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006 IEEE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003623

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.