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Connected but not online: a snapshot of generation Y in Australia

Quinn, Stephen and Bethell, Paul 2006, Connected but not online: a snapshot of generation Y in Australia, Asia Pacific public relations journal, vol. 6, no. 1, pp. 51-62.

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Title Connected but not online: a snapshot of generation Y in Australia
Author(s) Quinn, Stephen
Bethell, Paul
Journal name Asia Pacific public relations journal
Volume number 6
Issue number 1
Start page 51
End page 62
Publisher Deakin University, School of Communication and Creative Arts
Place of publication Geelong, Vic
Publication date 2006
ISSN 1440-4389
1839-8227
Summary Much has been written in the United States about Generation Y and it adoption of, and attitudes towards, media and digital communication technologies.  But relatively little is known about this generation's attitudes to these things in Australia.  This paper provides a snapshot of media and technology use by year 2 and 3 public relations and journalism majors at Deakin University in Australia.  It is based on a survey conducted in March 2006 at the university's Waurn Ponds campus in Victoria.  Because of the nature of the sample, it should be noted that this is a snapshot of one group of students.  It is not possible to extrapolate these findings to other groups in other states or countries around the world.  That is the role of further research.  This survey does provide a revealing snapshot of one group of students at one place in time.  All of the students studied have a mobile phone and all have fast access to the Internet at university.  Almost all have access to the Internet at home (two thirds via broadband).  But they spend far less time on the Internet compared with their counterparts in the United States.  Almost all are avid consumers of broadcast news.  They prefer the print forms of books and magazines.  Yet they appear to be indifferent to the form of the newspaper they consume - print or online are equally acceptable.
Language eng
Field of Research 190301 Journalism Studies
Socio Economic Objective 970119 Expanding Knowledge through Studies of the Creative Arts and Writing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Deakin University, School of Communication and Creative Arts
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003828

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.