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An empirical analysis of gender differences in sports attendance motives Hall, John and O`Mahony, Barry 2006, An empirical analysis of gender differences in sports attendance motives, International journal of sports marketing and sponsorship, vol. 7, no. 4, pp. 334-348. Title An empirical analysis of gender differences in sports attendance motives Author(s) Hall, John O`Mahony, Barry Journal name International journal of sports marketing and sponsorship Volume number 7 Issue number 4 Start page 334 End page 348 Publisher Winthrop Publications Limited Place of publication London, U. K. Publication date 2006-07 ISSN 1464-6668 Keyword(s) sportscape front room back room socialisation fan motivation strategy Summary In Australia, male sports attendees outnumber female sports attendees by 25%, yet little research has been conducted into the attendance motives of women. This study undertakes an analysis of 460 respondents using descriptive and multivariate statistics to distinguish the attendance motivations of women and compare them directly to those of male attendees. The findings suggest that female attendance can be influenced through management and promotional strategies. Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2006, Winthrop Publications Limited Persistent URL http://hdl.handle.net/10536/DRO/DU:30003832 Document type: Journal Article Collections: Deakin Graduate School of Business Higher Education Research Group Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 05 Jan 2009, 10:18:29 EST Mon, 19 Apr 2010, 11:47:41 EST Fri, 28 May 2010, 16:00:01 EST Fri, 28 May 2010, 16:01:10 EST Thu, 16 Feb 2012, 08:36:07 EST Thu, 16 Feb 2012, 08:38:28 EST Filtered Full Access Statistics: 1011 Abstract Views, 6 File Downloads  -  Detailed Statistics Created: Mon, 07 Jul 2008, 09:04:26 EST

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