An empirical analysis of gender differences in sports attendance motives
Hall, John and O`Mahony, Barry 2006, An empirical analysis of gender differences in sports attendance motives, International journal of sports marketing and sponsorship, vol. 7, no. 4, pp. 334-348.
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Title
An empirical analysis of gender differences in sports attendance motives
In Australia, male sports attendees outnumber female sports attendees by 25%, yet little research has been conducted into the attendance motives of women. This study undertakes an analysis of 460 respondents using descriptive and multivariate statistics to distinguish the attendance motivations of women and compare them directly to those of male attendees. The findings suggest that female attendance can be influenced through management and promotional strategies.
Language
eng
Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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