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Feeding the chooks in the country: a study of successful public relations media strategies in regional Victoria

Oakham, Katrina Mandy and Kirby, Bronwyn 2006, Feeding the chooks in the country: a study of successful public relations media strategies in regional Victoria, Asia pacific public relations journal, vol. 7, pp. 95-108.

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Title Feeding the chooks in the country: a study of successful public relations media strategies in regional Victoria
Author(s) Oakham, Katrina Mandy
Kirby, Bronwyn
Journal name Asia pacific public relations journal
Volume number 7
Start page 95
End page 108
Publisher Deakin University
Place of publication Geelong, Vic.
Publication date 2006
ISSN 1440-4389
1839-8227
Keyword(s) journalism
public relations
media
regional
community
Summary "Media reporting on regional issues has tended to focus on the negative leaving many urban based Australians with a bleak portrait of rural Australia and it's fuure." (McNeill 2003) This paper looks at the two regional centres of Ballarat and Warrnambool. Through analysis of local papers and in conjunction with interviews with local journalists and public relations practitioners, it begins a dissection of the news production process in these locales. Content analysis reveals the nature of news coverage and the role of key sources, in particular public relations, determining the type of coverage in these centres.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003855

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