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An exploration of massively multiplayer online role playing games : their application to public relations education and possible future public relations practice

Quinn-Allan, Deirdre 2006, An exploration of massively multiplayer online role playing games : their application to public relations education and possible future public relations practice, Asia Pacific public relations journal, vol. 7, no. 1, pp. 235-246.

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Title An exploration of massively multiplayer online role playing games : their application to public relations education and possible future public relations practice
Author(s) Quinn-Allan, Deirdre
Journal name Asia Pacific public relations journal
Volume number 7
Issue number 1
Start page 235
End page 246
Publisher Deakin University, School of Communication and Creative Arts
Place of publication Geelong, Vic
Publication date 2006
ISSN 1440-4389
1839-8227
Keyword(s) MMORPGS
second life
public relations
education
virtual worlds
avatars
Summary Social communication technologies present exciting and challenging opportunities for public relations professionals. Although not new the latest online attraction grabbing the attention of educators and companies around the globe are the virtual worlds known as Massively-Multiplayer Online Role-Playing Games (MMORPGs). This paper will examine MMORPGs - in particular Second Life - and consider their potential as an educational medium and relevance to the practice of public relations. The paper argues that MMORPGs slwuld be taken seriously by educators and public relations professionals alike and not simply be treated as online entertainment.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Deakin University, School of Communication and Creative Arts
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003865

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.