Factors influencing awareness of community-based shorebird conservation projects in Australia

Antos, Mark J., Weston, Michael A. and Priest, Bianca 2006, Factors influencing awareness of community-based shorebird conservation projects in Australia, Applied environmental education & communication, vol. 5, no. 1, pp. 63-72, doi: 10.1080/15330150500452398.

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Title Factors influencing awareness of community-based shorebird conservation projects in Australia
Author(s) Antos, Mark J.
Weston, Michael A.ORCID iD for Weston, Michael A. orcid.org/0000-0002-8717-0410
Priest, Bianca
Journal name Applied environmental education & communication
Volume number 5
Issue number 1
Start page 63
End page 72
Publisher Taylor & Francis Inc.
Place of publication Abingdon, England
Publication date 2006-01
ISSN 1533-015X
Summary We examine the awareness of potential volunteers (n = 360) living near nine community-based shorebird conservation projects. About half of the people sampled (54%) were unaware of the nearest project. Awareness of interviewees varied substantially among projects (28-78%). Apart from gaining awareness of projects through membership of natural history groups (43%), many respondents heard of projects through friends and relatives (20%), rather than through media such as newspapers (14%) and television (2.3%). We demonstrate that community-based projects can be quantitatively and critically assessed for awareness. The use of rapid, cost-effective assessments of awareness levels has application in many conservation projects.
Language eng
DOI 10.1080/15330150500452398
Field of Research 050202 Conservation and Biodiversity
Socio Economic Objective 970105 Expanding Knowledge in the Environmental Sciences
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Taylor & Francis Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003935

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