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Indigenous innovators: the role of web marketing for cultural micro-enterprises

Cardamone, Megan and Rentschler, Ruth 2006, Indigenous innovators: the role of web marketing for cultural micro-enterprises, International journal of nonprofit and voluntary sector marketing, vol. 11, no. 4, pp. 347-360.

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Title Indigenous innovators: the role of web marketing for cultural micro-enterprises
Author(s) Cardamone, Megan
Rentschler, Ruth
Journal name International journal of nonprofit and voluntary sector marketing
Volume number 11
Issue number 4
Start page 347
End page 360
Publisher Wiley Interscience
Place of publication Malden, Mass.
Publication date 2006-11
ISSN 1479-103X
1465-4520
Keyword(s) internet marketing
electronic commerce
entrepreneurship
new business enterprises
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, John Wiley & Sons
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003937

Document type: Journal Article
Collection: School of Management and Marketing
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