Indigenous innovators: the role of web marketing for cultural micro-enterprises

Cardamone, Megan and Rentschler, Ruth 2006, Indigenous innovators: the role of web marketing for cultural micro-enterprises, International journal of nonprofit and voluntary sector marketing, vol. 11, no. 4, pp. 347-360.

Attached Files
Name Description MIMEType Size Downloads

Title Indigenous innovators: the role of web marketing for cultural micro-enterprises
Author(s) Cardamone, Megan
Rentschler, Ruth
Journal name International journal of nonprofit and voluntary sector marketing
Volume number 11
Issue number 4
Start page 347
End page 360
Publisher Wiley Interscience
Place of publication Malden, Mass.
Publication date 2006-11
ISSN 1465-4520
1479-103X
Keyword(s) internet marketing
electronic commerce
entrepreneurship
new business enterprises
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, John Wiley & Sons
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003937

Document type: Journal Article
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 412 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Mon, 07 Jul 2008, 09:07:28 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.