Why new products fail: lessons from the Australian Grocery Market

Soldatos, Jerry and Hardy, Jurate 2006, Why new products fail: lessons from the Australian Grocery Market, Scientific papers, vol. 2, no. 3, pp. 92-97.

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Title Why new products fail: lessons from the Australian Grocery Market
Author(s) Soldatos, Jerry
Hardy, Jurate
Journal name Scientific papers
Volume number 2
Issue number 3
Start page 92
End page 97
Publisher Slovak University of Technology
Place of publication Bratislava, Slovakia
Publication date 2006
ISSN 1336-815X
Summary The purpose of this paper is to identify contributing factors to new product development failure in the Australian grocery organisations and explain the main reasons for new product failure. The paper also examines key success measures for new products.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30003938

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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