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A 'Mobile' technology and waiting for the broadband 'horse trade'

Weerakkody, Niranjala 2006, A 'Mobile' technology and waiting for the broadband 'horse trade', International journal of learning, vol. 13, no. 8, pp. 45-60.

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Title A 'Mobile' technology and waiting for the broadband 'horse trade'
Author(s) Weerakkody, Niranjala
Journal name International journal of learning
Volume number 13
Issue number 8
Start page 45
End page 60
Publisher Common Ground Publishing
Place of publication Altona, Vic.
Publication date 2006
ISSN 1447-9494
1447-9540
Keyword(s) webcasting
Australia
internet TV
broadband connections
content analysis
diffusion of technologies
adoption of technologies
mobile phones
echo boomers
Summary Webcasting in Australia is currently the domain of national broadcasters, independent and community radio stations and the two leading football codes. This paper reports on the findings of a content analysis of 20 leading webcasters as to the content and genres they provide. In examining the factors affecting the 'slow' adoption of webcasting in Australia such as the absence ofa high speed broadband infrastructure, the paper analyses and how its various discourses were framed by the parties concerned, and how the clash of conflicting agendas shaped the negotiations between the main stakeholders, taking on the characteristics of a 'horse trade '. Thereafter, the paper critically examines how other technologies such as mobile phones and Pay TV has begun to take on webcasting, instead of waitingfor the major commercial broadcasters to do so or a new broadband network and a national broadband strategy to be implemented.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2006, Common Ground, Niranjala Weerakkody
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004011

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.