Postgraduate international students from Asia: factors influencing satisfaction

Arambewela, Rodney, Hall, John and Zuhair, Segu 2006, Postgraduate international students from Asia: factors influencing satisfaction, Journal of marketing for higher education, vol. 15, no. 2, pp. 105-127.

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Title Postgraduate international students from Asia: factors influencing satisfaction
Author(s) Arambewela, Rodney
Hall, John
Zuhair, Segu
Journal name Journal of marketing for higher education
Volume number 15
Issue number 2
Start page 105
End page 127
Publisher Routledge
Place of publication New York, N.Y.
Publication date 2006-04
ISSN 0884-1241
1540-7144
Keyword(s) international education
customer value
service quality
customer satisfaction
Summary The growth in the international education market within the next two decades will be dominated by Asia, accounting for almost 70% of the global demand for international higher education (Bohm et al., 2002). The market attractiveness with significant pecuniary and non-pecuniary gains from full-fee paying students will result in a more competitive environment for higher educational institutions around the world seeking to improve their market position. Student satisfaction is a key strategic variable in maintaining such a competitive position with long-term benefits arising from student loyalty, positive word of mouth (WOM) communication and image of the higher educational institutions to meet the challenges of increasing global competition, rising student expectations of quality, service, and value for money. This process requires educational institutions to carefully analyse these key factors contributing to student satisfaction and therefore develop strategies accordingly.

Using logistic regression analysis with factor scores and aggregated satisfaction scores, this study examines the relative importance of factors and their impact on the satisfaction levels of international postgraduate students from four Asian countries studying in Australian universities. The study concludes that the dominant factors that impact on student satisfaction are quality of education, student facilities, reputation of the institutions, the marketability of their degrees for better career prospects, and the overall customer value provided by the universities.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2005, The Hayworth Press, Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30004046

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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